Friday 16 December 2011
Analysis of our Digipak and Advert
Digipak Analysis
We created our digipak in a simplistic style, we stuck to basic but bold colours, red, white and black. This was also echoed through our digipak album.
The white and black had been included at first as the only two colours as these were perfect for our idea of having a silhouette of a band on the front cover, which would then be followed through with simply black and white text and borders. We then included the red as it tied in with our performance shots in our music video, where all the shots featuring the band had a slight red hue and were filmed in a red performance studio.
The border we used was a 'scratch/grunge' style border, we used this as it matched with the rock genre and generally suited our already existing design.
All in all we are pleased with the final digipak design and the groups effort to complete it. The colours work well, and the borders are suitable.
Advert Analysis
This advert follows the overall theme of the digipak we have created. This was the black and white theme with the red for important information such as the reviews. This would mean that you would be able to identify the digipak just by looking at the theme on it.
we made the rating and the release date stand out in red as this would help people to make a decision into wether they would buy it or not. They would see the review as one of the first things, see that it's good and then be enticed into looking at the entire poster. They would then see that it is out now and look for it in the shops. This means that the the theme and font work together to make a very good advertising machine. The review and release date by making them look for it and the combination of the theme to make it easy for them to buy. As it was an easier process to find it they will feel in a better mood and be more likely to buy it.
The border around the edge draws attention to the center as they will be looking at the text as it stands out more and it signifies that it is of the rock genre. This makes people of our target audience want to buy it.
We created our digipak in a simplistic style, we stuck to basic but bold colours, red, white and black. This was also echoed through our digipak album.
The white and black had been included at first as the only two colours as these were perfect for our idea of having a silhouette of a band on the front cover, which would then be followed through with simply black and white text and borders. We then included the red as it tied in with our performance shots in our music video, where all the shots featuring the band had a slight red hue and were filmed in a red performance studio.
The border we used was a 'scratch/grunge' style border, we used this as it matched with the rock genre and generally suited our already existing design.
All in all we are pleased with the final digipak design and the groups effort to complete it. The colours work well, and the borders are suitable.
Advert Analysis
This advert follows the overall theme of the digipak we have created. This was the black and white theme with the red for important information such as the reviews. This would mean that you would be able to identify the digipak just by looking at the theme on it.
we made the rating and the release date stand out in red as this would help people to make a decision into wether they would buy it or not. They would see the review as one of the first things, see that it's good and then be enticed into looking at the entire poster. They would then see that it is out now and look for it in the shops. This means that the the theme and font work together to make a very good advertising machine. The review and release date by making them look for it and the combination of the theme to make it easy for them to buy. As it was an easier process to find it they will feel in a better mood and be more likely to buy it.
The border around the edge draws attention to the center as they will be looking at the text as it stands out more and it signifies that it is of the rock genre. This makes people of our target audience want to buy it.
Evaluation: Question Two
Importance of brand identity
Brand identity is crucial to all aspects when creating the video itself, the digipak and the advert. The band identity is important as it is how the band will be seen and viewed in the public eye. The way the band are portrayed is vital to future success, they must come across as respectful otherwise they may be frowned upon by the public and this could impact sales and general success.
How we created brand identity
Brand identity is created through all stages of production, their clothing matters, the digipak colours matter and the overall layout of everything matters. Our band were always dressed appropriately and generally smartly. The colours we used were consistent and helped to create an overall band identity, showing consistency and a smart style. This will all add together and create a suitable and successful band identity.
How we think the digipak will sell the song/band?
The digipak has got a simplistic look, which adds to the smart and bold band image that we have tried to create. The clean look and lack of 'disapproved images' also allows us to access a wider audience as there will be no parental locks overshadowing our video. This again also adds to the respectful band image.
How we think the advert will sell the song/band?
The advert is a clear echo of the digipak design. This allows us to continue our simplistic and respectful band identity. Much like the video and digipak this will not feature an explicit or inappropriate content, again widening our audience and creating a more popular and better recognised band identity.
What elements communicate the genre to the audience?
The entire performance part of our music video communicates the genre to the audience. The instruments themselves add the feel of a rock genre music video. The border used in our advert and digipak offers a grunge feel which adds to the rock genre.
Brand identity is crucial to all aspects when creating the video itself, the digipak and the advert. The band identity is important as it is how the band will be seen and viewed in the public eye. The way the band are portrayed is vital to future success, they must come across as respectful otherwise they may be frowned upon by the public and this could impact sales and general success.
How we created brand identity
Brand identity is created through all stages of production, their clothing matters, the digipak colours matter and the overall layout of everything matters. Our band were always dressed appropriately and generally smartly. The colours we used were consistent and helped to create an overall band identity, showing consistency and a smart style. This will all add together and create a suitable and successful band identity.
How we think the digipak will sell the song/band?
The digipak has got a simplistic look, which adds to the smart and bold band image that we have tried to create. The clean look and lack of 'disapproved images' also allows us to access a wider audience as there will be no parental locks overshadowing our video. This again also adds to the respectful band image.
How we think the advert will sell the song/band?
The advert is a clear echo of the digipak design. This allows us to continue our simplistic and respectful band identity. Much like the video and digipak this will not feature an explicit or inappropriate content, again widening our audience and creating a more popular and better recognised band identity.
What elements communicate the genre to the audience?
The entire performance part of our music video communicates the genre to the audience. The instruments themselves add the feel of a rock genre music video. The border used in our advert and digipak offers a grunge feel which adds to the rock genre.
Wednesday 14 December 2011
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